The front door to Carload has moved.
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This is the best source for drive-in theater information for Colorado. Click a theater name in the right column to get contact information and find out what's showing now.
Carload.com Site News
May 1, 2012
Hello there. I'd say welcome back, but Carload is the one that went away for awhile.
The short version is that Carload.com is back with weekly updates of Colorado drive-in movie listings. Feel free to check in every week to see where to go for a great time under the stars.
Now the long version. 15 years ago, I found myself in another state where my apartment was at least three hours away from any drive-in. No drive-ins had web sites. Back then, long-distance phone calls cost real money, but that was the only way for me to find out whether the movie that weekend was worth the drive.
When I moved to Colorado, I started Carload.com to fix this problem and promote drive-ins in general. There were 12 Colorado drive-ins for the first seven years of Carload's existance, but for the last seven, that number has dropped.
Last year, we lost the Valley in Fort Morgan. Just as troubling were reports that Hollywood was soon going to demand that all theaters shift to digital projectors. Theaters already send almost all box office receipts to the studios via distributors. From a financial perspective, movies are a break-even attraction for the snack bar, which generates the real income. Adding a sizeable investment to the break-even side is more than some of these small businesses can handle.
So I looked at Carload.com and asked, is this site still necessary? Most drive-ins have web sites now. Most patrons have cell phones with free long distance. Carload was pretty good for a 20th century web site, but it looks old-fashioned now. I didn't think anyone cared about Carload any more, so I walked away.
Then I started getting emails once in a while. Then more. And even more this past week. That's why Carload is back.
So what should Carload do next?
I look forward to hearing from you. Thanks for your support.
May 12, 2011