Here’s a wonderful little story from ABC, the Australian Broadcast Corporation. The tiny Queensland town of Jericho (population 370) has an even tinier drive-in (36 cars), which has stayed in operation since 1969. Like drive-ins everywhere, it needed to upgrade to a digital projection system to continue showing Hollywood’s finest films. Unlike most other drive-ins, the Jericho got its town council and state government to chip in, and it’s doing great with the new equipment.
I just love what Queensland Minister for Local Government David Crisafulli said about the importance of keeping the drive-in alive. “It stacks up not just from a tourism point of view to have something like this in western Queensland,” Crisafulli said, “but for what it does for the social infrastructure of this town. It’s a point of difference. Not only can they market that to their economic advantage, but also they can proudly say they’re a town where people still matter.”
The only downside of the ABC’s video report is that I can’t embed it here. To see what a tiny Australian drive-in looks like, you’ll have to give it a click!