The Chickasha (OK) Express Star ran an article today about the local Chief Drive-In and “its biggest event of the year.” The occasion is the premiere of The Twilight Saga: Breaking Dawn Part 2, which as a movie title is getting pretty complicated.
While the indoor theaters in the region are sold out of advance tickets, the Chief’s owners sell first come, first served. I hope they’ve got some room for the cars to line up before the gates open. Or if they’re really smart, they’ll open the gates early and keep those young viewers onsite for another hour or two of concession stand purchasing time.
There were a couple of things I really liked about the short article. One is the recognition that a drive-in theater makes almost all of its money from concession stand sales, not admission tickets. And the other is a quote from a moviegoer: “I love going to Twilight premieres at the drive-in because my friends and I can talk about the movie and be ridiculous and no one cares.” Apply that to other movies, and that sounds like me.