A brilliant suggestion to Honda: Finance the losers

Project Drive-In logoAs we continue our long, extended Drive-In Project journey, we will pause to thank Honda for its generous support in supplying nine digital projectors to struggling drive-in theaters. And then we will pass along a great suggestion posted yesterday evening.

The Johnson City TN Press ran an article about the State Line Drive-In of nearby Elizabethton and its reaction to Honda’s voting extension giving the State Line another chance. One Gabe Curde, possibly a Johnson City real estate agent, left a superb suggestion as a comment to that story: “Why doesn’t Honda offer 0% financing on these projectors to any half way qualified drive-in owners who don’t win a contest?”

That’s simply brilliant. Consider the stories about the Apache (Globe AZ), making it more famous on its deathbed than it ever was in life. Owner Bobby Hollis told a Cronkite News Service reporter, “Nobody is gonna loan me the money to convert to digital. Trust me, I’ve looked.” Honda has the resources to offer Hollis and any other drive-in owner some really good financing on projectors. And it would even help publicize Honda’s financing arm for wavering new-car buyers. C’mon, Honda, how about it?