Drive-in success story: Become a popular restaurant

Maybe this is cheating a bit, but this news report is a great illustration of an idea that more drive-ins should use. It’s from WBOY, Clarksburg WV’s news leader, and it’s all about the Ellis Restaurant on US 19 south of Shinnston. As much as we like restaurants, the only reason we care about this story is that the Ellis started as the snack shack for the adjacent Sunset Drive-In Theater, which is still operating. You can see both the restaurant and the screen in the Google Street View image embedded below. (It might help to zoom in a little.)

Anyway, this just shows that a great way to make a drive-in profitable is to make its restaurant popular all day and all year round. Since most of the ticket money goes to distributors, what’s left makes the business model of a drive-in theater look more like a seasonal, evening-only restaurant. So find a way to make that food wonderful (it often is) and find a way to make it convenient to buy even when the movies aren’t showing. If you can manage that, your place may be as successful as the Ellis, where the Sunset is reduced to second billing.

Update: Just after I posted this, I noticed that WBOY also ran a story about the Sunset, and they posted a video of that too. Too much multimedia for one story? Leave a comment and let me know. View Larger Map

The Spud keeps on rolling

I Love the Spud T-shirtThe Jackson Hole (WY) News & Guide published an article about the continuing fundraising efforts of The Spud Drive-In, across the border in Driggs ID. The first four paragraphs provide a great glimpse of what it’s like to visit a drive-in with your friends when it’s cold outside. And there are two exceptionally nice photos above the fold; one shows a grid of LP records on the ceiling of the snack bar, and the other shows the projector shooting its beam through falling snow. This is one you really need to go read!

If you’ve got a long memory or have exhausted the posts here, you might recognize The Spud as one of the first subjects of the Carload blog. The News & Guide article updates its status. T-shirt sales have raised about $15,000 toward the cost of digital projection, and now Tyler Hammond, one of the operators of The Spud, is hoping to sell enough advertising on its corrugated tin privacy fence to make up the difference.

The News & Guide is very encouraging. “Spud supporters are plentiful in Teton Valley. Residents use it as a landmark when giving directions, as in, ‘If you pass the Spud you’ve gone too far.’ It’s a spot for first dates, family bonding and birthday celebrations. For most of the past 60 years it was the only movie theater for miles. The Spud is listed on the National Register of Historic Sites and the Idaho State Historic Registry.” Let’s all hope for the best!

Watch the Cottage View sign lovingly dismantled

Oh, how I wish I could embed the really great video that the South Washington County (MN) Bulletin includes in its story of work crews dismantling the Cottage View Drive-In sign. Along with the projection equipment and the drive-in screen, the sign will be transported to Little Log House Pioneer Village in Hastings, where it will be restored and displayed.

According to the article, “Passersby on Highway 61 honked in solidarity of the beloved drive-in and little by little cars parked along East Point Douglas Road to watch the sign that had stood for more than 50 years come down.” There’s a lot more to read, and of course, you’ve just got to see that video, so go check it out!