Peoria drive-in returns for second season

If you remember way back in September, we talked about the Landmark Cinemas in Peoria IL. It’s an unremarkable indoor movie house, but it had the great idea to add a seasonal drive-in to its overflow parking lot. (Which means that even during its busiest times of the week, it needs something better to do with that lot. But I digress.) Now comes the good news from the Peoria Journal Star that this permanently makeshift drive-in will reopen this weekend for the summer season.

I can call it permanent because it gained a permanent permit from the city of Peoria last fall after operating for a little while with a temporary permit. I call it makeshift because, well look at the Google Street View photo from September 2011; it was just a parking lot. I doubt that it looks a whole lot better now, but feel free to take a photo of the Landmark and add it to the Carload Flickr pool so we’ll all know.

Anyway, the drive-in is starting with just weekends, but “Landmark Recreation Center general manager Bill Lanzotti said they will consider adding weekday screenings if attendance is robust.” For a couple of photos, a map, and a few more details, you really ought to read the article.

Joy-Lan shows you can’t be too old to go digital

Joy-Lan Drive-In marquee

photo by Earl Leatherberry, used by permission

The Tampa (FL) Tribune gave us a piece of good news this week. The Joy-Lan Drive-In of Dade City has made the conversion to digital projection thanks to its owner, 83-year-old Harold Spears.

You really should read the article for its full collection of quotes and wisdom from Spears, who’s been in the drive-in industry for almost 60 years. For example, he recognizes that the appeal of the drive-in is its general relaxed atmosphere. He also notes that the Joy-Lan used to attract more teenagers than it does now.

Spears, who also owns the Silver Moon Drive-In (Lakeland), recognized that his only choices were converting to digital or closing. “The business that we do really didn’t justify the investment, but I like this business,” he said. “I enjoy this business. I would certainly hate to have to close it up.” Let’s offer our thanks to Spears for keeping his drive-ins alive and to the Tribune for writing about it.

Two of three California drive-ins doing well

Neon Sunset signKSBY, San Luis Obispo’s news leader, aired a fairly lengthy report about the state of several of its nearby drive-in theaters. I would have loved to embed it here, but the pre-roll commercial auto-starts and then the player never loads the actual video, so it’s in turn annoying and useless. I had to dig around to find one page where the news report actually plays. At least once, while I was there. But I digress.

Oddly, the story leads with the former Lompoc Valley Drive-In, now the Drive-In Recycling Center, though the faded screen/sign is still there. On the other hand, the HiWay in Santa Maria and the Sunset in San Luis Obispo are still going strong. “Both will convert to digital before the year is out,” the report says.

Although the video never loaded for me on the report’s text page, you can read more about it there. For a local station, it’s a pretty comprehensive look at regional drive-ins. Just don’t click the video links there, unless you’re luckier than me.