A brilliant suggestion to Honda: Finance the losers

Project Drive-In logoAs we continue our long, extended Drive-In Project journey, we will pause to thank Honda for its generous support in supplying nine digital projectors to struggling drive-in theaters. And then we will pass along a great suggestion posted yesterday evening.

The Johnson City TN Press ran an article about the State Line Drive-In of nearby Elizabethton and its reaction to Honda’s voting extension giving the State Line another chance. One Gabe Curde, possibly a Johnson City real estate agent, left a superb suggestion as a comment to that story: “Why doesn’t Honda offer 0% financing on these projectors to any half way qualified drive-in owners who don’t win a contest?”

That’s simply brilliant. Consider the stories about the Apache (Globe AZ), making it more famous on its deathbed than it ever was in life. Owner Bobby Hollis told a Cronkite News Service reporter, “Nobody is gonna loan me the money to convert to digital. Trust me, I’ve looked.” Honda has the resources to offer Hollis and any other drive-in owner some really good financing on projectors. And it would even help publicize Honda’s financing arm for wavering new-car buyers. C’mon, Honda, how about it?

Drive-In survival: A tale of two Starlites

Here’s a depressing story about the Starlite Drive-In (Mitchell SD) which we’ve discussed previously. According to the Argus Leader and the theater’s web site, the Starlite will close “forever” after the last show this Saturday, September 21. You know, it takes optimism and an overwhelming dedication to survival to invest in digital projection equipment for a seasonal business with modest profits. I don’t think this Starlite’s owner wanted to take on that huge debt just to keep it alive. That’s his business, and he’s not alone, but it’s still darned sad to us drive-in fans.

It was so sad that I just had to find something else for balance. Let’s shift our gaze to a different Starlite Drive-In, almost due east from Mitchell to Grand Bend, Lambton Shores, where that little Ontario peninsula reaches down from the rest of Canada. The Starlite Drive-In there is excited about reopening next May with new digital equipment. The Sarnia Observer tells us that owner Allan Barnes will stay open through October using the old film projectors. “I’m pretty much the last hold out on film, which probably annoyed the customers a couple of nights ago when the film broke,” he said.

Barnes told the Observer that he didn’t think customers would notice the difference next year, but I disagree. From my experience, digital projection has noticeably brighter colors and sharper details, especially in the corners. I’ll bet that Barnes will discover this for himself next spring. But according to the Observer, “He even plans on keeping his old projection equipment so he can keep showing the drive-in’s collection of film shorts and cartoons that he jokes, ‘we abuse, or entertain, our customers with every night.'” That’s a great reason for keeping the old equipment around even while doing what needs to be done to keep a decades-old institution alive.

99W takes the fifth Honda projector

The 99W Drive-In (Newberg OR) is the fifth but not final winner of Honda’s Project Drive-In. As I predicted, Honda has reopened voting and will award four more digital projectors. According to the Project Drive-In site, voting will continue until Saturday, and the next four winners will be announced September 23.

Meanwhile, Portland’s news leader KATU picked up the 99W’s success story. It quoted co-owner Camille Francis’s reaction. “We are so happy,” she said. “We are putting it up on our marquee, people are cheering – it’s just really awesome.”

The 99W, which opened in 1953, is the only West Coast drive-in to win so far. “When the first winner was announced, they had 30,000 Facebook fans and we only have 7,000,” Francis said. “And we were watching every day and watching the winners. And we thought only East Coast drive-ins would win.”

There are a few nice photos and more details in the KATU story, so you really should go read it. And you can watch the pre-award video, embedded above, from KGW, Portland’s other news leader. And when you’re done with all that, go vote again. Let’s keep more drive-ins alive.