Grand opening photo takes us back to 1950

Cars facing a narrow drive-in screen at the Meadow Lark Drive-In in 1952.

The Meadow Lark Drive-In (Wichita KS) in 1952.

Over in The News-Herald of Southgate MI, guest writer Wallace Hayden starts with the 1950 grand opening photo of the Fort Drive-In in nearby Wyandotte. Then Hayden, the historical librarian at the Bacon Memorial District Library, weaves a thorough, interesting tale of the Fort in particular and drive-ins in general.

(You’ll have to click the link to see that photo along with Hayden’s great story. I didn’t have any other photos of the Fort available, so I used the opportunity as an excuse to share another great photo from the 1952 Theatre Catalog. This one is from the Meadow Lark Drive-In (Wichita KS), which might have been the first to convert from a single screen to two of them. Don’t you just love that narrow screen? But I digress.)

Hayden provides a lot of great background information for his story. “Today this is the site of the Meijer’s store in Southgate,” he wrote. “However, at that time the area was mostly open land in Ecorse Township that was experiencing rapid development. In the years from 1946 to 1950, more than 2,000 homes were built in the township.”

He continues by painting a full picture of the drive-in experience back then, with its gravel lot, teenagers in the trunk sneaking in for free, and indoor booths at the concession stand. Hayden even adds an interesting historical footnote. “In 1951, the Fort received national attention when Boxoffice magazine cited it as an example of a drive-in showing adult material.”

Aha! I wonder if Hayden has the original source material, a really good memory, or the same Drive-in Theaters book that I do. According to author Kerry Segrave, in fall 1951, a Boxoffice writer found this ad in the Detroit Times: “Fort Drive-In – Three adult hits … The Burning Question, Guilty Parents, and How to Take a Bath. … Exposing the stark naked facts of life!” Most folks now know that first movie as Reefer Madness, and the other two were similarly “shocking” pseudo-educational short films made in the 1930s.

Not only does Hayden do a great job of telling us the story of the Fort and other nearby drive-ins, he sticks the landing. “Like the favorite doll or toy truck from childhood, most of these roadside attractions vanished unnoticed while their clientele grew older and concerned themselves with other interests. But, like those things of childhood, drive-ins still live on in memory.” For much, much more of this great writing plus that grand opening photo, you already know that you need to go read it!

Drive-in author tells USA Today his top ten

Mesa Drive-In marquee with photo creditAt one level, I look at USA Today’s story, posted late last night, as pure link bait. Any top ten list is designed to pull in visitors from all over just because its title is intriguing and its slide show is eye candy. On the other hand, they used my photo! So now I can change that line on my resume to “Award-winning photographer featured in USA Today.”

Where was I? Oh yes, the article. Well-known drive-in historian Don Sanders gave USA Today’s Larry Bleiberg his top ten favorite drive-in theaters. I don’t know if they were the top ten active drive-ins, or whether it just happens that Sanders’ favorites all happen to still be alive. There are notes and photos for each, so you really should go read it! But here is a quick summary:

Cherry Bowl wins Project Drive-In’s second projector

Cherry Bowl Drive-In marquee showing Thank You

photo courtesy of PRNewsFoto / American Honda Motor Co., Inc.

The Cherry Bowl Drive-In (Honor MI) is today’s winner of Honda’s Project Drive-In. “Thank you to everyone who voted, and voted, and voted!” said the Cherry Bowl’s web site today. “Without you this would never have been possible.”

WPBN, Traverse City’s news leader, picked up the story, noting that “A Benzie County landmark will stay open thanks to hundreds of its fans.” In an earlier WPBN story, Cherry Bowl owner Laura Clark said, ”This 35mm film, 120-year-old technology is going to be going away by the end of the year. Without this film, these projectors – everything in this room – is obsolete.”

Honda had filmed some of its Project Drive-In online commercials at the Cherry Bowl, one of only a few places that Honda visited before the contest. That exposure, plus a story in the Detroit News, might have driven enough voters to support the Cherry Bowl as it continues forward entertaining its fans for years to come.