Happy 80th Birthday to Hollingshead’s invention

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In honor of the 80th anniversary of the drive-in theater, I present the Google doodle from last year (why didn’t they wait for a round number?) and the following excerpt from Drive-in Theaters: A History from Their Inception in 1933 by Kerry Segrave. This little bit is about the invention of the drive-in by Richard M. Hollingshead, Jr. You can find the full review of this book elsewhere on Carload.

In the driveway of his Riverton NJ home at 212 Thomas Avenue, Hollingshead experimented. Setting a 1928 Kodak projector on the hood of the family car, he projected the film onto a screen he had nailed to a tree. He tested foul-weather potential by turning on the lawn sprinkler to simulate a rainstorm. …

Sitting in his vehicle, Hollingshead realized that a car parked in front of his would obscure the view. For many weeks, he continued his experiments, placing one car behind another, 40 feet apart. Blocks were put under the front wheels of both cars until he got the proper angle to allow the driver in the second vehicle to see over the car ahead. …

(The problem of sound) was turned over to the RCA Victor Company, next-door neighbors in Camden to the Hollingshead company plant. … RCA came up with what they called controlled directional sound. It meant, they claimed, that everyone in the theater received the same volume of sound – delivered, in this case, by three central speakers. …

Construction of the project did not begin until May 16, when the patent was officially granted. … (Despite serious) labor problems, construction was completed in less than three weeks.

The world’s first drive-in opened on Tuesday, June 6, 1933. Most sources give the location as Admiral Wilson Boulevard, Camden NJ. Actually, the theater was just over the Camden town line, from which point outward the street was called Crescent Boulevard. The location was Pennsauken Township. The theater was called the Automobile Movie Theatre; the marquee simply read “Drive-In Theatre.”

That’s just one small, snipped sample of the best drive-in history book I’ve read so far, and I encourage you to find a copy to read the rest of the account.

The drive-in theater started with baby steps, sprouted in its teenage years (1946-1952), then became a national success as a young adult. It slowed down as a relatively young middle-aged adult, but it’s staying in shape and modern technology could keep it alive for 100 years or more. Make it a Happy Drive-In weekend by visiting a theater near you!

Going Attractions coming to the Midway Drive-In

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Midway Drive-In marqueeAs we edge closer to the 80th anniversary of the drive-in this Thursday, I wanted to be sure to mention the fine article published last week at Syracuse.com. It provides a great roundup of the nine remaining drive-ins in central New York, complete with links, street addresses, and a map that shows where to find them all. I wish more drive-in articles looked like this one.

Anyway, another focus for the article was Going Attractions, the new documentary about the history and current state of drive-ins. On June 7, the first day of the 81st year of drive-ins, director April Wright will be at the Midway Drive-In (Minetto), which plans to show it as part of a triple feature.

As Syracuse.com author Geoff Herbert put it, part of the appeal of the drive-in is that “there’s a lot more comfort inside your own car than in a crowded movie theater. People talking and texting (or making out in the aisle behind you) aren’t nearly as distracting with the windows rolled up and ample space between strangers, plus there’s no need to get out of your seat when someone else has to go to the bathroom or concession stand.” I think he gets it! So head over to Syracuse.com and read it!

Watch the last year of film at a Colorado drive-in

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Chuck and Marianne James of the Mesa Drive-InI get to watch a lot more drive-in footage than most folks, and Mahala Gaylord of The Denver Post has put together the finest short drive-in video I’ve seen so far. It’s all about the Mesa Drive-In (Pueblo CO) and its owners, Chuck and Marianne James, as they contemplate the end of 35mm film after this season. Gaylord captures the images and sounds of the twilight drive-in experience, and even includes the best recording I’ve seen of assembling reels of film into the platter-borne movies that run in one long series.

Oh yes, there’s also an article involved. Steve Raabe of the Post gets the number of remaining Colorado drive-ins right (seven), but doesn’t link to any of them. He’s got some great quotes from George Kelloff, owner of the Star Drive-In (Monte Vista) and the adjacent Movie Manor Motel. Kelloff was one of the first to convert to digital projection during the last off-season. I knew that he had to convert sometime or he’d be left with a standalone motel on the far outskirts of a small town. “If we didn’t have the motel, we probably would have shut down the drive-in,” he said.

Raabe also talked with Pamela Friend of the other Colorado Star Drive-In (Montrose) about her campaign to raise enough money to finance digital conversion. The fundraiser made $16,000 so far, and the results were so gratifying that Friend took out a personal loan to make up the difference. It was a pretty good Colorado roundup to go with a magnificent video. Check it out!