Drive-In survival: A tale of two Starlites

Here’s a depressing story about the Starlite Drive-In (Mitchell SD) which we’ve discussed previously. According to the Argus Leader and the theater’s web site, the Starlite will close “forever” after the last show this Saturday, September 21. You know, it takes optimism and an overwhelming dedication to survival to invest in digital projection equipment for a seasonal business with modest profits. I don’t think this Starlite’s owner wanted to take on that huge debt just to keep it alive. That’s his business, and he’s not alone, but it’s still darned sad to us drive-in fans.

It was so sad that I just had to find something else for balance. Let’s shift our gaze to a different Starlite Drive-In, almost due east from Mitchell to Grand Bend, Lambton Shores, where that little Ontario peninsula reaches down from the rest of Canada. The Starlite Drive-In there is excited about reopening next May with new digital equipment. The Sarnia Observer tells us that owner Allan Barnes will stay open through October using the old film projectors. “I’m pretty much the last hold out on film, which probably annoyed the customers a couple of nights ago when the film broke,” he said.

Barnes told the Observer that he didn’t think customers would notice the difference next year, but I disagree. From my experience, digital projection has noticeably brighter colors and sharper details, especially in the corners. I’ll bet that Barnes will discover this for himself next spring. But according to the Observer, “He even plans on keeping his old projection equipment so he can keep showing the drive-in’s collection of film shorts and cartoons that he jokes, ‘we abuse, or entertain, our customers with every night.'” That’s a great reason for keeping the old equipment around even while doing what needs to be done to keep a decades-old institution alive.

99W takes the fifth Honda projector

The 99W Drive-In (Newberg OR) is the fifth but not final winner of Honda’s Project Drive-In. As I predicted, Honda has reopened voting and will award four more digital projectors. According to the Project Drive-In site, voting will continue until Saturday, and the next four winners will be announced September 23.

Meanwhile, Portland’s news leader KATU picked up the 99W’s success story. It quoted co-owner Camille Francis’s reaction. “We are so happy,” she said. “We are putting it up on our marquee, people are cheering – it’s just really awesome.”

The 99W, which opened in 1953, is the only West Coast drive-in to win so far. “When the first winner was announced, they had 30,000 Facebook fans and we only have 7,000,” Francis said. “And we were watching every day and watching the winners. And we thought only East Coast drive-ins would win.”

There are a few nice photos and more details in the KATU story, so you really should go read it. And you can watch the pre-award video, embedded above, from KGW, Portland’s other news leader. And when you’re done with all that, go vote again. Let’s keep more drive-ins alive.

McHenry Outdoor Theatre is a winner

photo courtesy American Honda Motor Co.

photo courtesy American Honda Motor Co., Inc.

The McHenry Outdoor Theatre (McHenry IL) is the fourth winner of a digital projector from Honda’s Project Drive-In. And today’s winner, owner Scott Dehn, has a pleasant problem – what to do with the money he’d already saved up through fundraisers.

On the McHenry’s Facebook page, Dehn wrote, “for those of you who have donated money, I am happy to tell you that not only will it help cover the installation and retrofitting of our projection booth, but the money will also help to make much needed repairs to the location. We will be painting the screen, fixing speakers and even make the route 120 sign look nice. We will be doing so much here over the next few months. You will not recognize your rejuvenated theater come next spring. I want this to continue to build upon this theater we all have loudly stated we love so much.”

Sounds like Honda was just a little cruel in the way it delivered its generous news to Dehn. First, his long Facebook post from two days ago showed that he still didn’t know about it. “First, all hope is not lost if we do not win a free projector,” he wrote. “Project Drive-In was just a fantastic opportunity to get the neccesary and expensive digital equipment for FREE. If we are not among the winners, I have a multitude of avenues to explore. I will NOT let the theater close. We WILL survive. The question is only in what capacity.” Today, according to a story in the Northwest Herald, Dehn “was in the middle of an on-camera interview with a crew he’d been told was from a film-related website.” The last interview question was “How does it feel to win a digital projector?” and only then did the crew reveal that it was from Honda.

There’s only one empty place left on the Project Drive-In page. Check tomorrow to find out who it’ll be.