Haar’s reopens with digital projection

Line of cars waiting to get in at Haars Drive-InWe’ve got two sources for the great news that Haar’s Drive-In of Dillsburg PA is reopening this weekend with its new digital projection system. We had already written about its conversion efforts, and it’s great to see that they’re ready to go.

The York Dispatch ran an article with a photo of Haar’s workers unloading the projector crate. The article quotes owner Vickie Hardy as saying that the digital upgrade might not boost attendance. “I don’t think the format is why people come. I think they come because it’s a cheap night of family fun,” she said. That would be my guess as well. (Of the three news sources I’ve seen so far, the other two spell the owner’s name “Vicky”. But the Haar’s site matches the Dispatch’s spelling, so congrats to the Dispatch for getting it right. But I digress.)

The Patriot-News of Mechanicsburg also wrote about Haar’s reopening, and correctly points out that its technology investment is “proof positive that ‘we intend to remain here for quite a while,'” Hardy said. There’s also a cute file photo of a couple kissing at the drive-in, so go read that article too, even though it (probably?) misspelled the owner’s name.

More drive-ins in MI, PA commit to digital

Getty Drive-In marquee

photo by MichiganDriveIns, used by permission

Here are a couple more notes that support what, thankfully, looks like a growing trend. The Lehigh Valley (PA) Morning Call ran a happy note about Shankweiler’s in Orefield and Becky’s in Berlinsville, which have both switched to digital projection.

Not only is Shankweiler’s indisputably the oldest active drive-in, it appears to have been only the second drive-in ever built when it opened in April 1934, according to the book Drive-in Theaters. Becky’s isn’t quite as old, it opened 12 years later, but it’s always nice to hear of another drive-in making a successful conversion.

Over at Mlife.com is a similar story of the Getty Drive-In (Muskegon MI), except that it hasn’t quite made the transition yet. The story says that the Getty’s general manager, Kevin Sims, wasn’t sure exactly when it would happen, but it could be as early as June. “Luckily, we have a great company that backs the drive-in,” he said. For the full story, plus a photo of the film projector, go check it out!

Delsea finds a great source for transition cash

Delsea Drive-In marquee

photo by applesticker, used by permission

New Jersey, the birthplace of the drive-in theater, is down to one active drive-in. But news this past week suggests that it’s going to stay around for a long time.

The Daily Journal of Vineland NJ and nearby towns reported that the Delsea Drive-In was a little slow opening this season because it installed digital projectors. “It was a very intense decision,” owner John DeLeonardis said of the investment of $135,000 for his two screens.

What’s especially nice about this story is the source of the money. It wasn’t Kickstarter or other fundraisers, it was the city of Vineland itself. According the The Daily Journal, “Vineland issued a $130,000 loan of Urban Enterprise Zone funds to finance the purchase. It’s repayable over 15 years at 5.5 percent interest.”

An agreement about virtual print fees (VPFs) appears to be what proved to be a reliable source of income to pay off the loan. Big indoor theaters have been getting VPFs from the movie industry to help pay for their conversion to digital movies, which are a lot cheaper for the movie industry to store and ship. Now a version of that is available for the Delsea, which will receive a $150 fee for each first-run movie it plays. I suspect that’s been true for other drive-ins, but The Daily Journal’s story is unusually thorough in its description of the VPF program. That’s just another reason why you should go read it!